No business owner should ever feel stuck with their copy.
Whether you have in-house writers, freelancers, or you’re a copywriter yourself, the copy you publish needs to perform.
Thousands of dollars are on the line.
So when you get that final draft along with the five magic words (“So, what do you think?”), wouldn’t it be nice if you knew exactly what to look for?
If instead of saying “this feels off,” you could make specific improvements so that it’s not just on-brand...but also effective?
Copy is the foundation of your business. Your website, emails, ads, sales pages, products — everything needs to work in harmony.
I wanna help get you there.
My name is Tyler Koenig.
It’s pronounced Kay-nig. Don’t worry about it.
I cut my teeth learning the ropes of direct-response copywriting with Agora, the biggest and baddest publisher in the game.
I’ve worked with over 80 different clients, and have helped hundreds of writers improve their craft.
The one thing I constantly see — the main reason for unhappy clients and frustrated copywriters — is a disconnect.
Neither side is looking at copy through the same lens.
Punchy, clever, concise, “on-brand” — these could all be characteristics of effective copy. But here’s the truth:
Persuasion drives copy.
Everything else is secondary.
In a perfect world you and your team deliver effective, conversion-driving copy without fail.
But the world ain’t perfect. Neither is the help that you hire.
The good news is this:
The core elements of persuasion are universal. They’ve been studied and perfected and tested by hundreds of writers, marketers, scholars, and advertisers over hundreds of years.
My goal is to help you — the buzzing entrepreneur/marketer — get a better understanding of persuasive copywriting for modern-day marketing.
You shouldn’t have to second-guess the quality of your copy.
You pay a pretty penny for it. Be it time, money, or opportunity cost.
Know that it works for yourself.
When you and your team understands the key elements of persuasive copywriting, you’ll be able to write more efficiently, keep your messaging focused, and above all, make sure you’re not leaving any money on the table.
So what happens now?
Now, you start learning.
First, I highly recommend signing up for the Damn Write! newsletter using this handy sign up box:
It sends every Thursday, and it’s packed with my juicy ramblings on copywriting and persuasion. Hitting “Submit” won’t re-direct you anywhere. Go ‘head and sign up.
Next, I suggest getting some training.
I’ve got a free hour-long masterclass to help you understand persuasion and find some quick wins in your copy. Get it here.
See you in there!
P.S. - Here’s my ‘Work’ page if you wanna see what else I can do for ya.