No business owner should ever feel stuck with their copy.

Whether you have in-house writers or you’re bringing in a freelancer, you need to know the final product is going to perform.

Thousands of dollars are on the line.

So when you get a final draft along with the five magic words (“So, what do you think?”), wouldn’t it be nice if you knew exactly what to look for?

If instead of saying “this feels off,” you could help your writer make specific improvements so that it’s not just on-brand...but also effective?

Hell yeah man. Hell yeah.

Hell yeah man. Hell yeah.

My name is Tyler Koenig.

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(It’s pronounced Kay-nig. Don’t worry about it.)

I cut my teeth learning the ropes of direct-response copywriting with Agora, the biggest and baddest in the game.

I’ve worked with over 80 different clients, and have helped hundreds of writers improve their craft.

The one thing I constantly see — the main reason for unhappy clients and frustrated copywriters — is a disconnect.  Neither side is looking at copy through the same lens.

Punchy, clever, concise, “on-brand” — these could all be characteristics of effective copy.  But here’s the truth:

The only way that any copy is truly effective is if it’s persuasive.

Everything else is secondary.

In a perfect world your copywriters deliver effective copy every time.  Without you stepping in.

But the world ain’t perfect.  Neither is the help that you hire.

But there’s good news: the fundamentals of persuasion are universal.  They’ve been studied and perfected and tested by hundreds of writers, marketers, scholars, and advertisers over the years.

My goal is to help you — the buzzing entrepreneur/marketer — get a better understanding of persuasion.

You should have confidence that your copywriting (the foundation of your business) is effective.

You pay a pretty penny for it.  Mine as well understand it.

When you (and your writers) understand persuasive copywriting, you’ll be able to write more efficiently, keep your messaging focused, and above all, make sure you’re not leaving any money on the table.

So what happens now?

Now, you start learning.

First, I highly recommend signing up for the Damn Write! newsletter. It sends every Thursday, and it’s packed with my juicy ramblings on copywriting and persuasion.

You can either click that link you just passed, or use this handy sign up box:

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After that depends on what you need. If you’re in immediate need of some help, check out the different ways we can work together.

If you wanna just poke around, head over to the blog.