Power up your marketing.
Stop leaving $$$ on the table. Take persuasive copywriting to the bank.
Let’s change the way we look at copy.
Learn how to critique your own copy to speed up the writing and editing process.
Find pillars within your existing content.
If long form content is a novel, pillars are the textbooks that guide your most dedicated students.
There’s a key step between desire and action. Without conviction, your offer will fall flat.
The number one goal of copy is to get whoever is reading it all the way to the end. That's where all the good stuff is.
If you’ve got a stand out sentence, for God’s sake let it stand out!
There are lots of words they told us not to use in school. If only they could see us now.
Writing is all about consistency. But sometimes it’s even too weird for that.
A legendary buyer persona will turn you into Professor X, giving you the power to read minds and give your customer what she needs, when she needs it. This is how you make one.
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