Content strategy, persuasion, & conversions.
Tell your brand’s story and create a happy bunch of customers.
Pillar content has a table of contents. Standard long form does not. Walk with me.
Learn how to critique your own copy to speed up the writing and editing process.
Find pillars within your existing content.
If long form content is a novel, pillars are the textbooks that guide your most dedicated students.
Chances are you’re not creating content for shits & giggles. If you want to build an audience that trusts you, follow the simple funnel that Agora used to become a billion-dollar empire.
A legendary buyer persona will turn you into Professor X, giving you the power to read minds and give your customer what she needs, when she needs it. This is how you make one.
Casually mentioning your values and beliefs just isn't enough. It's not that you don't practice what you preach. It's that people aren't exactly sure what it is you're preaching in the first place.
Got inbound marketing on your to-do list? This will help — Watch: The Future of Inbound Marketing