Copy Critique - UBF Live


Although this is an excerpt from a longer landing page, it's a good example of the importance of emphasizing problems.

Without this emphasis, there is no empathy. Without empathy, there is no trust.


✅ Solid attention grabber - creates a nice curiosity gap

✅ Appeals to the naturally competitive nature of "conference bros."

✅ Has conviction (challenges the reader)


❌ Unclear on the target audience.

❌ Does not clearly emphasize problems - jumps straight into a solution.


The rest of the landing page is supported by strong social proof, but for many of us and our clients, we can't rely on testimonials for persuasion.

Screenshot of the copy being critiqued (click to expand):

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Tyler Koenig