Finding Pillars in your Existing Content


A little self-exploration can go a long way.

A few questions to ask yourself as you go through existing content:

  • What core topics are vital to my business?

  • What topics does my audience have questions about?

  • Where can I provide unique and in-depth expertise?

  • What keyword themes are we already ranking for?

Deciding what could be a pillar, and what is definitely not a pillar is often the first step. I usually suggest no more than 3-4 pillars.


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Tyler Koenig